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Schrödinger's Cat: One of my favorite lessons from a TV Show
Much as I would like to tell you that I am a student of physics like my incredibly bright nephew currently attending U o fH with a 4.0 GPA, I learned about Schrödinger's Cat from an episode of the immensely popular ensemble sitcom The Big Bang Theory. In the episode, Sheldon (a bonafide genius) teaches his neighbor Penny about Schrödinger's Cat. In simple terms, it's a thought experiment in which a hypothetical cat in a closed box and because you can no longer see the cat, it can be argued that it is both alive and dead at the same time. It's a paradox that can only be resolved by opening the box to see if the cat is ok or not. Pretty interesting stuff, right? RIGHT?!
The Lesson 🐱
I was recently coaching a client that was struggling with their marketing plan and more specifically finding the confidence and courage to show up authentically and unapologetically online and IRL.
It's a fairly common issue. In large part people have learned to play small, keep their heads down and just blend in. Largely because most people are taught that the nail that sticks out gets hammered down. (more on that false belief later).
Anyway, I used this famous paradox to help them understand that their content and marketing messages are just like Schrödinger's Cat. If they create the content and craft the messages but keep them a locked up in their boxes there is no way to tell if they are dead or alive. More literally the only way to see if what they are working on is a huge hit that attracts their ideal audience and dream client or not is to share them with the world.
Being worried or afraid about it has absolutely no impact on the condition of the cat so you may as well open the box with confidence, hope and intention.
This is your invitation to write the post, create the video, release the ad campaign or whatever other marketing effort you've been hemming and hawing about for far too long. If the outcome isn't what you had hoped for go right back to the drawing board and try again until you get a consistent result that you've been hoping for.
